Alderley Park Customers Only
Successful marketing relies on carefully crafted messages, consistently broadcast in a competitive environment. This takes knowledge, understanding and application.
Using a case study, this workshop will illustrate key learning points for you to apply to your business. The workshop will be given by Cynara Livera (marketing strategy), Karen Williams (marketing research) and Jon Clements (public relations). Focusing on customer engagement and adding value to both the customer and business, there will be plenty of opportunities for discussion and application of highlighted concepts in this interactive workshop. Evidence based marketing, measuring marketing metrics and return on investment will be woven in too.