Join the incubation services team for their first breakfast seminar with Robert Moore.
Pricing is often seen as the responsibility of the Product Management, Marketing or Sales teams. However, research clearly demonstrates that when Senior Management takes responsibility for pricing strategy (as opposed to pricing on every individual sale) gross margin and profitability is significantly higher than in comparable organisations where this is not the case. Price policy definition is one of the most important decisions in management and fundamentally affects corporate profitability and market competitiveness.
This training seminar covers some of the basic practicalities on this topic and should enable participants to better fine-tune their pricing and discounting strategies and have an immediate positive impact on their gross margin.