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Building an International Brand: Language & Culture

  • The Tytherington Club 90 Dorchester Way Macclesfield, England, SK10 2JP United Kingdom (map)

Selling your goods and services in international markets requires different approaches to sales, marketing international communications. Culture and language are often considered to be amongst the main barriers to export success.

The masterclass looks at the main language and culture factors to consider for improved marketing and sales success in international markets. The focus will be on how to build positive influence and effective relationships both face to face and digitally in your target markets and strategically plan your international communications.

This masterclass is run as part of the Enhancing SME’s International Trade Performance (ERDF funded) programme which offers specialist, advice, support and financial support to enhance your international trade strategy. Sara Pomfret, ERDF International Trade Adviser will give a brief overview of the programme and how it can support your business.

Sara Knowles, International Trade Adviser will facilitate the event, sharing her own experience of working in multiple overseas markets as a former international projects manager, consultant and business owner.

SME’s based in Cheshire will have priority to attend this event.

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